After document creation, that is the composition of relevant content tailored to the customer, the next step is ensuring the customer gets the message. Output management, strictly speaking, includes additional processing, optimization, distribution and output of the document. The main task is providing the addressee with the content in optimal form: the right type of content, e.g. as an SMS, via the preferred channel, e.g. digital or post, at the right time.
Only a powerful output management system can realize and efficiently conduct customer communication tailored exactly for individual needs. An output management system like M/OMS takes on central importance within communication processes.
The best way to ensure an increase in quality, security, and profitability is to process all company documents using a single output management system - from document creation to publishing.
In addition to physical and digital output formats, such as print or PDF, it is becoming increasingly more important to utilize additional digital channels, such as SMS or email. This means optimizing documents for viewing on mobile devices. The customer is mobile, and they want their information via a convenient channel.
In order to achieve maximum flexibility when processing and producing documents, the Series M/ works with a single universal base document, independent from format. This document contains, from the very beginning, all content, data, metadata, and layout instructions - however, these details remain strictly separated. Only at printing time does the system decide, based on customer information, whether the content is to be output as a letter, an SMS, an email, or saved as a PDF in the customer portal. Finally, the system determines whether the document will be archived, and if so, which keys to use.
The only good output management is invisible output management. For a regular document, all the clerk needs to do is click a button to complete the process; there's no other input required. The system takes care of the rest, including production of any necessary documents, plus shipping to the correct recipients.
This is why it is particularly important that the administration interface for support teams be well structured, in order to manage the variety of necessary work steps required for the output process. Examples include optimizing shipping costs and shipping, attaching a barcode, controlling enclosures, activating electronic franking, etc.
Not only that, at the end of the quarter or year, when processing amounts increase in leaps and bounds, the system must be able to handle these performance peaks using parallel processing, load balancing, and other methods to ensure that there are no delays. For more information, take a look at our performance fact sheet (german).