Marketing Manager International & New Business (B2B) (m/f/d)

As a medium-sized software company headquartered in Freiburg, Germany, we are one of the market leaders in Customer Communication Management. Our IT solutions serve major customers in the core industries of Insurance & Banking, Energy & Telecommunications, Public Sector, and Retail & Commerce. In addition to developing software solutions, kwsoft® offers a comprehensive portfolio of consulting services centered around its core product, Serie M/.

Here’s what you can look forward to:

  • Onboarding and mentoring with heart and humor
  • Flat hierarchies, open communication, strong team spirit, and short decision-making processes
  • Trust-based working hours in the office, remotely, or from home
  • kwworkation – work for one week where others go on vacation
  • Personal and professional development opportunities
  • Free beverages and fruit, JobRad bike leasing, and ample parking with free charging stations for electric vehicles
  • Team events in Germany and abroad, after-work drinks, massages, and corporate benefits at numerous online stores
  • A monthly €50 allowance for Hansefit or a tax-free amount for flexible use via SpenditCard
  • Up to three additional days of special leave per year for volunteer activities
  • An excellent location for commuting by bike, public transportation, or car
  • Employer-sponsored supplemental health and dental insurance, as well as group accident insurance

Here’s what you can expect from us:

  • Identify new market opportunities, industries, and target groups in collaboration with Sales, Partner Management, and our international partners.
  • Support international sales activities and optimize lead generation and lead quality.
  • Develop an international partner marketing program and support Partner Success Management from a marketing perspective.
  • Analyze relevant KPIs and continuously optimize international marketing activities.
  • Use and expand modern marketing platforms and AI technologies to scale marketing processes.

What you’ll need:

  • A successfully completed degree in business information systems, business administration with a technical focus, or a comparable qualification.
  • In-depth knowledge of how CCM systems work and where they are used, particularly regarding target markets and customer value.
  • Ideally, experience in an international environment or working with international partners.
  • A strong interest in digital marketing technologies and in using modern CRM, marketing automation, and AI tools.
  • Excellent written and spoken German and English skills.

We look forward to seeing you!​

Join our successful team and help us stay on track for success with your skills and commitment.

We look forward to receiving your application via the form to Dina Alves and Magdalena Sabaß.

If you have any questions about the position or our application process, please contact Magdalena Sabaß.

+49 761 88520

Portraits of Dina Alves and Magdalena Sabaß