AI & Automation

AI and automation for governed customer communications

AI can significantly reduce the workload of specialist departments, especially where content needs to be created, optimized, translated, or reviewed. With Serie M/, kwsoft® integrates AI-assisted capabilities into existing CCM processes without sacrificing control over business-critical communications.

The goal:
better content, more efficient processes, and clear responsibilities supported by controlled sources, defined roles, approval workflows, and auditable processes.

Why AI & automation matter in CCM

AI is changing expectations for enterprise software. Business users want to work faster, improve content more easily, and make better use of existing knowledge. At the same time, communication processes must not become uncontrolled, opaque, or difficult to audit.

Typical challenges:

How kwsoft® supports AI & automation

kwsoft® applies AI where it delivers real value within the CCM process: preparing, optimizing, translating, and maintaining communication content.
The Serie M/ remains the governing framework. Rules, content components, terminology, permissions, and approval workflows continue to be authoritative. AI supports the work of business users but does not replace the governed execution of business-critical communications.

Through open interfaces, integration mechanisms, and the Serie M/ MCP Server, AI applications, knowledge sources, and assistant systems can be integrated into existing enterprise environments. This enables organizations to use AI not as an isolated solution but as part of a governed enterprise process.

Use AI where it helps your business users
work more efficiently

Learn how kwsoft® integrates AI & Automation into your CCM processes in a controlled way.

Three building blocks for controlled AI in CCM

Menu Icon: AI

AI-assisted authoring

Business users receive support when drafting and revising content based on business context, target audience requirements, and communication objectives.

Content optimization

Texts can be reviewed and improved for readability, tone of voice, language quality, corporate language compliance, and audience suitability before entering the delivery process.

Menu Icon: Migration from Legacy Systems

Enterprise context with MCP

AI models, knowledge sources, and external assistant systems can be integrated through defined interfaces. The Serie M/ MCP Server makes capabilities from M/TEXT, M/OMS, and M/TEXT TONIC available for AI-supported workflows.

Use cases

Product Graphic: AI with kwsoft®

Drafting

Content suggestions can be generated based on specialist context, templates, content components, and communication objectives.

Optimizing

Readability, tone of voice, corporate language compliance, and formal quality can be improved directly within the content creation process.

Translating

Multilingual content variants can be prepared using integrated language services and incorporated into existing processes.

Assisting

Assistant capabilities can support business users with questions, research, or process guidance within the system – for example through documentation-based responses or guided interactions.

Automating

Recurring tasks and process steps can be prepared or initiated automatically, while execution continues to follow governed Serie M/ processes.

creating communication

Business users first

AI capabilities deliver the greatest value when they are available where content is created. That is why AI-supported functions within the Serie M/ are provided exactly where they are needed—for example within the workflow of the M/TEXT TONIC Content Hub, the M/TEXT TONIC Client, or within M/OMS for managing output processes.

What AI & automation deliver for your customer communications

Related Topics

Language Check

Improve language quality, readability, and corporate language compliance directly during content creation

Multilingual

Manage multilingual customer communications centrally and consistently.

Content Excellence overview

Discover what outstanding customer communications look like.

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Christel Heusler