Effective customer communication is driven not only by better content, but also by better decisions. Business intelligence provides visibility into how communications are created, processed, delivered, and optimized.
With the Serie M/, organizations gain valuable process data from across the entire document lifecycle – from content composition to output management.
Customer Communication Management generates large volumes of data every day, including information about templates, content blocks, processing steps, user activities, output channels, document volumes, and delivery processes. Without structured analysis, many optimization opportunities remain hidden.
Serie M/ controls and orchestrates the entire document lifecycle. As a result, data and metadata can be generated throughout every stage of the process and made available for analysis.
This includes application-specific data, metadata from templates and content blocks, system parameters, editor activities, user information, and data from Output Management. These insights can be integrated into BI processes and analyzed alongside additional data sources.
This creates visibility into where communication is effective, where unnecessary effort occurs, and which content, resources, or processes should be improved.
Learn how the Serie M/ provides the data foundation for business intelligence and continuous optimization.
Analyze how documents are created, processed, and delivered across the entire CCM process.
Identify which templates, content blocks, texts, and resources are used, modified, or extended.
Evaluate output formats, channels, delivery processes, and output parameters as the foundation for more efficient communication.
Serie M/ can provide metadata on the usage, delivery, content, and modification of templates and reusable content blocks.
For example, changes to content blocks, manual additions, free-text content, and supplemental content inserted by users can be analyzed.
Roles, activities, routing information, and processing steps provide insights into how departments actually handle document workflows.
Output channels, generated formats, page counts, document volumes, processing timestamps, and delivery parameters can be used for analysis.
Information related to postage, delivery optimization, print processes, and postal automation can help organizations improve both physical and digital delivery processes.
Deliver customer communications reliably across physical and digital channels.
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